SWISS Unviels A350 New First and Business Class, Destination and More

ZURICH- Swiss International Air Lines (SWISS) (IATA: LX) has officially unveiled its new ‘SWISS Senses’ cabin concept at Zurich Airport (ZRH), highlighting next-generation First and Business Class seating.

The redesigned cabins will debut this fall aboard the airline’s new Airbus A350-900 aircraft, with the first long-haul service launching to Boston (BOS) this winter.

The Airbus A350-900, set for delivery in October 2025, will initially operate on European routes before commencing intercontinental flights.

SWISS has already opened bookings for A350-operated flights from 1 January 2026, showcasing its largest cabin investment to date.

These next-generation aircraft will feature the new SWISS Senses cabin interiors, including updated first and business class products. A total of 10 Airbus A350s will join the fleet by 2031, gradually replacing aging Airbus A340-300s and select Airbus A330-300s.

SWISS A350 First Class Mockup | Photo: SWISS International Air Lines

SWISS A350 First and Business Class

SWISS’s introduction of the ‘SWISS Senses’ cabin marks the airline’s most significant onboard product upgrade.

The newly designed First and Business Class seats are centered around personalization, privacy, and comfort. These upgrades are not just cosmetic—every element has been reimagined to enhance the passenger experience, right down to the sensory level.

The Airbus A350-900 will be the first aircraft in the SWISS long-haul fleet to feature the new cabin, setting a new standard for luxury and functionality.

Following initial deployment within Europe, the aircraft will enter transatlantic service with flights to Boston (BOS). The enhancements will later extend to the existing Airbus A330-300 and Boeing 777-300ER fleets.

Innovations Across All Cabin Classes

SWISS A350 First Class | Photo: SWISS International Air Lines

SWISS First: Privacy and Elegance

The new SWISS First suites provide complete privacy through sliding doors and a spacious design. Each suite includes a wide personal screen, wireless charging, a large fold-out table, and climate-adjustable seating.

The center suite can accommodate two guests traveling together, enhancing versatility.

A new upscale washroom, inspired by the alpine spring in Vals, adds a touch of Swiss nature to the cabin’s aesthetic.

SWISS A350 Business Class | Photo: SWISS International Air Lines

SWISS Business: Tailored to Individual Needs

The SWISS Business cabin now features multiple seating configurations, all with direct aisle access and lie-flat beds ranging from 2.0 to 2.2 meters.

Select seats offer sliding doors for added seclusion. Enhanced comfort is delivered through high-quality materials, heating and cooling seat functions, and integrated wireless charging.

The design emphasizes a calm and intimate travel environment.

SWISS A350 Premium Economy | Photo: SWISS International Air Lines

Premium Economy: Continued Excellence

SWISS’s Premium Economy offering remains unchanged, retaining its nearly one-meter seat pitch and ergonomic seating that continues to exceed industry standards.

The section offers superior service and comfort for passengers seeking an enhanced economy experience.

SWISS A350 Economy | Photo: SWISS International Air Lines

Economy Class: Smart Comfort

Economy travelers will benefit from new ergonomically designed seats offering increased legroom and functionality. Each seat includes a 13-inch high-resolution screen, Bluetooth headphone pairing, and USB charging ports—features typically reserved for higher classes.

Sensory-Focused Travel Experience

‘SWISS Senses’ aims to elevate air travel by engaging multiple senses. The cabin incorporates warm lighting to combat jet lag, premium textures and tones for visual comfort, and even a bespoke scent created exclusively for SWISS flights.

These details reflect the airline’s commitment to offering a deeply personal and premium experience on every journey.

Photo: By James Rowson – http://www.airliners.net/photo/Swiss-International-Air/Airbus-A340-313/2453963/L/, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=37637828

Fleet Modernization

SWISS currently operates a widebody fleet comprising Boeing 777-300ERs, Airbus A330-300s, and Airbus A340-300s.

As part of Lufthansa Group’s centrally coordinated aircraft procurement strategy, SWISS will receive at least 10 Airbus A350-900 aircraft. Five jets are scheduled for delivery between late 2025 and 2027, with the remaining five arriving by the end of 2031.

The initial batch of A350s will replace SWISS’s four Airbus A340-300s, while later deliveries will begin to phase out older Airbus A330-300s. The Boeing 777-300ER and select A330s will remain integral to the airline’s fleet in the long term.

This acquisition aligns with Lufthansa Group’s broader strategy, which includes Boeing 787-9s and more A350s to be shared across Lufthansa (LH), Austrian (OS), and SWISS (LX).

Although SWISS is currently allocated 10 A350s, future adjustments may increase this number, depending on fleet requirements and further allocations within the group.

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