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TOULOUSE- Today in Toulouse, France, Delta Air Lines (DL) unveiled its specially designed Airbus A350 aircraft livery, paying tribute to Team USA athletes and emphasizing the airline’s dedication to supporting their journey and aspirations as the official carrier of Team USA.
The A350, inspired by Team USA, signifies Delta’s ongoing eight-year collaboration with the United States Olympic and Paralympic Committee, extending through the Los Angeles 2028 Olympic and Paralympic Games.
Photo: Delta Air LinesDelta A350 Team USA Livery
Alicia Tillman, Chief Marketing Officer, expressed,
“Revealing the Team USA aircraft for the Olympic and Paralympic Games Paris 2024 marks a significant moment in Delta’s backing of Team USA as we approach the commencement of competition in just a few months. Crafted by our in-house creative team, this aircraft symbolizes Delta’s allegiance to Team USA and our commitment to empowering these athletes to achieve their utmost potential.”
The festivities in Toulouse, where the aircraft was constructed and painted this year, took on added significance with the presence of Delta’s Chairman’s Club.
As this aircraft traverses the globe in the coming months and years, we aspire for it to serve as an emblem of perseverance, dedication, and the shared pursuit of excellence that defines both Team USA and Delta.”
Alicia Tillman, Chief Marketing Officer at Delta Air Lines
Comprising the airline’s top 100 employees, selected by their peers from various divisions throughout the company, this group participated in the unveiling event for the first time.
Subsequently, these employees, nominated by their peers and Delta’s senior leadership, represent the cream of the crop across the organization.
Chosen annually for their outstanding performance and embodiment of the Delta ethos, Chairman’s Club Honorees receive the honor of flying home to Atlanta on a new Delta aircraft as a token of appreciation for their unwavering dedication to the brand.
In celebration of the approaching Paris Games, the 2023 honoree class had the privilege of revealing the captivating Team USA livery design and being the inaugural passengers on the freshly adorned plane. Further, the Members of the 2023 class were present to mark the occasion.
“Team USA athletes embody resilience and perseverance, qualities shared by Delta’s dedicated workforce, which tirelessly connects the world,” remarked Gina Laughlin, Vice President of Global Communications.
“Marking this occasion alongside our 2023 Chairman’s Club Honorees is particularly apt, as both Delta’s employees and Team USA members consistently strive to deliver their best. They understand firsthand what it means to ‘Keep Climbing’ towards excellence.”
Gina Laughlin, Vice President of Global Communications at Delta
Delta’s Chairman’s Club Honorees will pilot the aircraft back to Atlanta on May 3.
Photo: Delta Air LinesSpecial Designed Livery
The unique livery underwent months of development by Alessandra Rabellino and Delta’s in-house brand design team, Window Seat. The custom design prominently showcases ‘Team USA’ across its fuselage, featuring a distinctive palette of red, white, and blue.
While drawing inspiration from the Team USA Livery design for the Olympic and Paralympic Winter Games Beijing 2022, the new design also incorporates elements that anticipate future events, including the Paris Games and beyond.
“We took a key element from the Beijing Livery – the jet stream – and transformed it into the silhouette of the Eiffel Tower, symbolizing the momentum leading up to Paris,” explained Rabellino.
“Witnessing the grand reveal after months of work was incredibly exciting. Yet, what makes this occasion truly special is sharing it with the Chairman’s Club Honorees, who play a significant role in our company – it’s a genuine privilege.”
On May 2, Delta revealed its custom Airbus A350 aircraft livery dedicated to Team USA in Toulouse, France, reaffirming its pledge to champion the journey of these athletes and foster their aspirations as the official airline of Team USA. NBC’s Keir Simmons offered an exclusive glimpse inside the aircraft on TODAY.
In addition to this commitment, Delta has proudly teamed up with 15 athlete ambassadors from Team USA for the Olympic and Paralympic Games Paris 2024.
These remarkable athletes will accompany Delta on the path to Paris, with the airline providing support both on and off the field, celebrating their tales of resilience and determination as they pursue their Olympic and Paralympic aspirations.
Photo: Delta’s Team USA A330-900neo taking off for its flight demonstration on July 26. (Delta)Official Partner of Team USA
As the designated airline for Team USA, Delta will oversee travel arrangements for all U.S. Olympic and Paralympic athletes participating in the Olympic and Paralympic Games Paris 2024, Olympic and Paralympic Winter Games Milan 2026, and Los Angeles 2028 Olympic and Paralympic Games, where it holds the distinction of being an inaugural founding partner.
This collaboration with Team USA underscores Delta’s enduring commitment to sports, highlighting the airline’s proud legacy of supporting Team USA and the Olympic and Paralympic Games.
Delta has previously served as a sponsor for its hometown in the Olympic and Paralympic Games in Atlanta in 1996 and Salt Lake City in 2002.
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