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NEW YORK CITY- American Express unveils major updates to the Platinum Card, raising the annual fee to $895 while adding new credits and perks. These changes aim to enhance value for frequent travelers and diners. Cardholders gain immediate access to improved benefits.
According to OMAAT, the revamp introduces substantial perks that may offset the fee increase for active users. Existing benefits like lounge access remain intact. The updates apply differently for new and current members.
Photo: American Express Amex Platinum Card Revamp
The American Express Platinum Card experiences significant modifications effective September 18, 2025. New cardmembers face the higher annual fee and all new perks right away.
Existing cardmembers receive the new perks immediately, but the fee hike starts at their first renewal on or after January 2, 2026.
Most prior benefits, such as lounge access, Equinox credits, Saks credits, airline fee credits, and the rewards structure, stay unchanged. These tweaks build on the card’s strong foundation without removing core features.
The annual fee rises by $200, from $695 to $895, with no adjustment to the authorized user fee. This marks the highest fee among premium cards, following a trend of fee increases across the industry. Despite the jump, new additions provide potential offsets through targeted credits.
The hotel credit expands from $200 annually to $600. It splits into two $300 semi annual portions, available from January through June and July through December.
Users apply it to prepaid bookings via Amex Fine Hotels & Resorts or The Hotel Collection on American Express Travel.
The Hotel Collection requires a minimum 2 night stay, while Fine Hotels & Resorts allows one night. This setup enables users to cover a $300 stay every six months, offering clear value for hotel enthusiasts.
Digital entertainment credits grow from $240 to $300 per year. The monthly allowance increases to $25 from $20, requiring enrollment.
Eligible services include Disney+, Disney+ bundles, ESPN+, Hulu, The New York Times, Paramount+, Peacock, The Wall Street Journal, YouTube Premium, and YouTube TV. The addition of YouTube options broadens appeal for streaming users.
A new $400 annual Resy dining credit enters the mix. It delivers $100 quarterly statement credits for eligible Resy purchases, covering over 10,000 US restaurants. Enrollment proves necessary. While the card lacks bonus rewards for dining, this credit holds strong potential for regular eaters.
The $300 annual Lululemon shopping credit arrives as a quarterly $75 statement credit for U.S. purchases. Enrollment applies here too. It targets fitness apparel buyers directly.
A $200 Oura Ring credit becomes available annually for purchases on ouraring.com. Users must enroll to activate it. This niche perk suits health tech adopters.
The $120 Uber One credit supplements the existing $200 Uber Cash benefit. It activates after buying an auto-renewing Uber One membership with the card. This annual credit enhances ride and delivery perks.
Leading Hotels of the World (LHW) Leaders Club Sterling status joins the elite benefits lineup. It complements Hilton Gold and Marriott Gold statuses, all of which require enrollment.
Normally, this level demands $5,000 in annual spending at LHW properties and includes perks like 5 pre-arrival upgrades per year.
Photo: American ExpressAnalysis of the Changes
The fee increase draws criticism amid ongoing premium card inflation. However, the net value rises for maximizers. The $200 fee bump pairs with $400 in new Resy credits and $400 more in hotel credits, shifting from one $200 credit to two $300 ones.
Additional gains come from Lululemon, Oura Ring, Uber One, and the boosted digital credit.
Credit fatigue emerges as a key challenge. Users track monthly, quarterly, and semi-annual tasks to fully utilize perks. Effort determines overall value.
American Express designs these to drive dining and travel spending, keeping the card as a primary option despite no bonus categories.
This differs from competitors offering points multipliers in everyday spends. The perks focus on credits to maintain front of wallet status.
Photo: Business WireBottom Line
The Amex Platinum Card revamp balances a $200 fee rise with enhanced perks, including higher hotel and entertainment credits plus new ones for Resy, Lululemon, Oura Ring, and Uber One.
Value potential grows for diligent users, especially via the easy-to-max Resy credit. Outcomes depend on willingness to engage with the benefits.
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